420 with CNW – How Marijuana Businesses are Attracting, Retaining Older Customers Amidst the Pandemic

Oct 6, 2020

Marijuana retailers are implementing extra measures to attract and keep senior customers during this pandemic. Dispensaries that are senior-friendly revealed that they attracted more consumers by:

  • Building lasting relationships with elderly people and their communities
  • Training their employees to be more patient and helpful with older shoppers
  • Offering special benefits to seniors such as discounts and seniors’ hours
  • Adjusting their approach, taking into consideration the coronavirus pandemic
  • According to a report that was published in the Annals of Internal Medicine journal, marijuana use by Americans between ages 65-69 grew between 2016 and 2018, with women’s use increasing…

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