EMS ISO Agent Program Shares Tips for Merchant Services Agents To Get The Competitive Edge
Feb 10, 2021
February 10, 2021 - /PressAdvantage/ - Electronic Merchant Systems is one of the leading names in the payment processing industry, offering state-of-the-art credit card processing products and services to their ISO Agents. EMS has shared tips for merchant services agents to get an edge over the competition. The Cleveland payment processor states that there is a fine line separating a good salesman from an average salesperson, “but the gap between a good salesman and a great salesman is staggering.”
While a good salesman will achieve their goals most of the time, a great independent sales rep will go a step further and earn respect, admiration, and the trust of leads, helping them get referrals and word of mouth advertising. The one thing that separates good from great salespeople is that the latter is always looking for ways to improve.
The ISO Agent Program based in Cleveland, OH, shares tips for agents to become the best salespersons possible. An understanding of the market is integral to achieving success for an independent sales agent, advises EMS, adding that unless one understands their audience, they cannot be an effective salesperson.
This involves a deep understanding of the industry, suggests EMS, adding, “You need to know as much about the lives of your leads as you can,” to find how they can benefit from the payment processing products and services.
“Knowing these things about your prospects will improve your understanding of how they can benefit from what you're selling them and position your product or service in a way that will have an impact on them.” Emphasizing the need to understand the competition trying to solve the prospect's pain points, the merchant services provider suggests observing the competition closely to find if their solution is working and what sets them apart.
“You want to stand out and be unique while still speaking to what your prospects need. No one wants to hear the same sales pitch over and over again,” EMS states.
EMS stresses the importance of an effective sales process to succeed as an ISO Agent so that they're prepared for everything and follows an optimized process that can be tracked and measured. A high-performing independent sales rep is aware of every deal in their pipeline and has a strategy in place to improve the quality of the offer.
“You are never able to analyze your results if you don't track them. Your ability as a salesperson will never grow if you don't know what needs to be improved. Great salespeople will obsessively review their key metrics and adjust as necessary,” according to the merchant services provider.
According to the EMS ISO Agent Program, an effective independent sales rep must be a disciplined critical thinker with an unrelenting attitude in the sales process that can be measured and repeated. The Cleveland merchant services provider stresses the importance of building relationships with clients and being prepared for the unexpected with a plan of action to reach higher sales.
EMS emphasizes the importance of selling to the right clients who are a good fit for the business instead of wasting time selling to the wrong people who will never become a customer. It is crucial to understand their challenges, struggles, and pain points, suggests EMS to convince and attract their attention.
“If you’re focusing on the people who are best served by your solution, It’s easier to close leads and turn them into customers.”
The best payment processor in Cleveland offers the best tools for merchant services agents to be leaders in the merchant services industry. The company partners with savvy, motivated merchant sales representatives and offers top innovative credit card processing products and services through its ISO Agent Program. EMS is happy to partner with ISO Agents and helps them take their business to the next level with customized agreements, marketing assistance, and 24/7/365 support. Anybody keen to learn more about EMS' ISO Agent program can visit their website.
###
For more information about Electronic Merchant Systems, contact the company here:
Electronic Merchant Systems
Matt Shepard
(800) 726-2117
[email protected]
250 W Huron Rd #400
Cleveland, OH 44113
ReleaseID: 60041502
More News
OpenAI reveals six more safety issues and unveils plan to disclose incidents
The firm also announced a new system to track, investigate and disclose cases of models misbehaving, or "misalignment".
The Documentary
Katy Watson explores Australia's relationship with China - partner, rival or 'frenemy'?
US interest rates raised for first time in three years
Rates were hiked in a unanimous decision despite fierce opposition from President Donald Trump, who had called for a cut.
Why Trump's hand-picked Fed chair defied him by raising interest rates
The 0.25% increase comes despite fierce opposition from the US president, who has called for rates to be cut.
EU chief backs plan for Canada to become 'associate member'
Trump, who has frequently clashed with Canada's PM, threatens to cut trade with the European Union in response to the proposal.
Snapchat open to putting time limits on teens, boss tells BBC
Evan Spiegel says it would be "an important step forward for the industry" in an interview with the BBC.
Would you buy branded clothing from your favourite tech firm?
Nvidia, OpenAI and Anthropic are all now selling their own limited edition fashion lines.
US Fed hikes rates for first time since 2023 as inflation stays sticky
US Fed hikes rates for first time since 2023 as inflation stays sticky
Watch: How will higher interest rates impact US consumers?
The BBC's Samira Hussain looks at the factors considered in the increase by the Federal Reserve and what it could mean for the US economy.
Inside Singapore's 'Fort Knox' for city's $2bn dirty money auction
The BBC goes inside a fortified storage facility to view luxury goods seized by police that are now up for auction.
Trump Ally Harold Hamm Strikes Venezuela Oil Deal
Mr. Hamm’s company, Continental Resources, has signed a preliminary deal with Venezuela’s state-owned oil company to develop and produce oil.
Takeaways From the Fed’s Decision to Raise Interest Rates
Kevin M. Warsh, the Federal Reserve chairman, said the bank acted to fight inflation that ‘is too high and has been for too long.’
The Quiet Way A.I. Is Hitting the Work Force
Lower wage growth and slower hiring in some sectors may be the result of artificial intelligence, especially for younger workers.
The World Economy Is Becoming Wary of the U.S.
America’s position of global economic stability is starting to look shakier as the Trump administration piles on debt and doubles down on sanctions.
Why the Fed Might Raise Interest Rates When Borrowing Costs Are Surging
Elevated interest rates have raised the cost of mortgages and car loans without dampening consumer spending.
Outkick Moves Past Its Clay Travis Era
Fox is revamping the sports site following the exit of its founder, Clay Travis. It’s hiring a writer who resigned from The Seattle Times over a column about transgender athletes.
Billions in Taxes Go Unpaid. Under Trump, the I.R.S. Won’t Say How Much.
The absence of the annual estimate on the tax gap could make it more difficult to assess whether more taxes are going unpaid since President Trump took office.
Bessent and Warsh Take On the Bond Bears
The Treasury secretary and the Federal Reserve chairman face similar tests: calming investors’ growing worries about inflation and deficits.
Global Oil Prices Could Hit Highest Levels in Months After Saudi Pipeline Attacks
Prolonged restrictions on exports could push oil prices even higher.
Henry Zeffman: Andy Burnham and his chancellor have a battle on their hands as the Budget approaches
The Budget is only six weeks away and the economy is undoubtedly the biggest challenge facing the prime minister.
Petrol and diesel price rises push UK inflation higher
Summer holidays and disruption to global oil supplies by the Middle East conflict stoked price growth.
Burnham rejects 'tax and spend socialist' comments
The prime minister insists he is prepared to take "difficult decisions" at next month's Budget.
Fed Meeting Is a Big Moment for the Bond Market
If the Fed opts against raising interest rates on Wednesday, investors will probably increase their forecasts for inflation, injecting new turmoil into the government bond market.
What's driving UK 'shoplifting crisis'?
The number of shoplifting offences recorded in England and Wales in 2025-26 is still above pre-pandemic levels.
Hong Kong's first five-year plan: Key economic and trade priorities
The Hong Kong Special Administrative Region has unveiled its first five-year plan for economic and social development (2026-2030) on Wednesday.
Graphics: What stood out in China's economy in August?
Graphics: What stood out in China's economy in August?
Witness the Pinglu Canal open to navigation!
The Pinglu Canal opens a faster gateway to the sea for China's Guangxi Zhuang Autonomous Region and southwest China's cargo.
Chinese films seek a bigger stage in North America
Chinese films are gaining momentum in overseas markets, with North America emerging as an important testing ground for their global appeal.
Hong Kong's first five-year plan signals a new path for future growth
The release of Hong Kong's first five-year plan marks an important milestone in the city's development. By building on its existing strengths and creating new opportunities through planning and innovation, the city can strengthen its competitiveness in a changing global environment.
Nanning and Guilin take center stage at the 23rd China-ASEAN Expo
The 23rd China-ASEAN Expo is set to open in Nanning, south China's Guangxi Zhuang Autonomous Region.
OpenAI boss says world 'right to be afraid' but should trust AI firms
Sam Altman and other tech CEOs say there are incentives to limit advancements in AI, as fears grow over the threats it poses to humanity.
Chinese mainland welcomes Taiwan to Pinglu Canal opportunities
Chinese mainland welcomes Taiwan to Pinglu Canal opportunities
What is happening to UK prices?
UK inflation rose in August, pushed up by higher petrol and diesel prices.
A ‘Shark’ of a Business Editor Steps Down
Ellen Pollock, who has spent nearly a decade in charge of the Business desk of The Times, is ready for a new challenge.
Security Guards Offer Protection, But Get Paid Little in Return
A recent high-profile shooting outside a mosque and rising threats to houses of worship have focused attention on security guards. Now, unions are pressing for better pay and training.
How to Use AI to Plan a Trip: Better Prompts for Travel Recommendations
Generic questions get generic answers, experts say, so to avoid mediocre recommendations, you’ll need to write smarter prompts. Follow these tips.
Reflecting on 175 Years of The New York Times
For dozens of editors and reporters, the anniversary of the first issue of The Times in 1851 has been a moment to look back.
We managed to get jobs after uni - here's how we're keeping them
Four recent job starters share their tips on what helped them have a smooth transition and survive their first few days.
Hong Kong's Northern Metropolis tests new path for urban growth
China's Hong Kong Special Administrative Region has never lacked ambition when it comes to urban development.
China's approach to AI governance offers path for global cooperation
AI governance should be a shared global responsibility and that developing countries should have opportunities to participate in and benefit from AI development.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.