InvestorNewsBreaks – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Leveraging DSD Strategy to Accelerate C-Store Presence
Jan 11, 2022
The Alkaline Water Company (NASDAQ: WTER) (CSE: WTER), the country’s largest independent alkaline water company and the Clean Beverage(R) company, has announced that, in the last month, the company’s c-store presence has accelerated, adding over 600 stores of one of the country’s largest chains. The additions have come through the successful rollout of the company’s new direct store delivery (“DSD”) strategy with Hensley Beverage and Nevada Beverage Company. “The addition in the Southwest region of over 600 new convenience stores of a major national chain proves that our DSD strategy is working,” said Ricky Wright, president and CEO of The Alkaline Water Company. “Our direct store delivery partners, Hensley and Nevada beverage, have done a great job at making that happen. In the past six months, we’ve added Alkaline88(R) to 1,200 additional c-store locations in the Southwest, including national leaders in the channel. We now intend to expand our DSD strategy into the Northeast and Northwest; having a foothold in these top national c-store chains should allow us to rapidly capture market share in these areas of the country. Our DSD strategy will remain a major focus for our company this year. In 2020, c-store sold over $1.4 billion in enhanced water, which is one of the fastest growing products for the channel. The momentum Deliciously Smooth(TM) Alkaline88 is experiencing both in the c-store channel and our traditional retail channels is very exciting.”
To view the full press release, visit https://ibn.fm/Ajrxt
About The Alkaline Water Company
The Alkaline Water Company is the Clean Beverage(R) company making a difference in the water you drink and the world we share. Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused(TM) brand. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88(R) and A88 Infused(TM) brands. To purchase The Alkaline Water Company’s products online, visit www.Alkaline88.com. To learn more about the company, visit www.TheAlkalineWaterCo.com.
NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER
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