Local Business Directory Expert Cautions Against Passive Marketing
Aug 2, 2017
A local business directory experts talks about the importance of being proactive in local marketing efforts.
Los Angeles, CA, United States - August 2, 2017 /PressCable/ —
Local business marketing has taken a sharp turn in the past few years, and one expert wants to get the word about how important it is for local business owners to be proactive in their marketing efforts. And considering the retail apocalypse that is currently devastating retail shop owners all over the country, his advice couldn’t come at a better time.
“The thing is,” says a spokesman from FindUsLocal.com, a local business directory that uses cutting edge technology to automatically match the results visitors see with their town or city. “Local marketing has changed dramatically, and only those local shop owners who keep up with the times will not fall victim to the troubles many other retail stores are experiencing.”
Recent data has shown that more retail stores have closed this year than closed during the entire Great Recession. And experts predict that the retail apocalypse has only just begun. The predictions are that by the end of the year, many more local stores will have to shutter their doors.
“Local marketing used to be a one way street,” he says. “The business owner would run an ad telling the consumer what they wanted them to know about their shop, and the consumer would take their word for it. But now, consumers expect much more. They want to interact with local businesses and those interactions serve as an important marketing tool.”
For example, some local business directories like FindUsLocal.com offer a comments section that allows local business owners to leave comments and consumers can read them and respond to them. “If a local business owner wants to announce a sale, the comments section is a great place to do it,” he says. “It’s free to use, so that helps with marketing dollars, and the announcement is in real time. And what’s even better is that every consumer who visits the local business listing will see it. In the world of local marketing, that’s about as good as it gets.”
Keep in mind that not all local business directories offer this feature. FindUsLocal.com is on the cutting edge of local marketing, and to date, is the only local directory where business owners can find it.
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Contact Info:
Name: Matthew Hesser
Organization: FindUSLocal.com
Address: P.O. Box 880, Arroyo Grande, CA, Los Angeles, CA 93421, United States
Phone: +1-805-534-9800
For more information, please visit http://www.FindUsLocal.com
Source: PressCable
Release ID: 224019
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