MediaFuse Emerges as Unique Solution in Complex Ad Operations Consulting Sector

New York-based publisher-focused firm concentrates on programmatic consulting strategy while providing technical resources to get the job done.

New York, United States - June 29, 2017 /PressCable/ —

New York, NY – June 29, 2017 – MediaFuse, a New York-based publisher-focused consulting firm with offices in White Plains and Manhattan and which is headed by a 13-year digital media industry veteran, has emerged as a unique solution in the increasingly complex ad operations consulting sector, concentrating its efforts on programmatic strategy while providing technical resources to “get the job done.” Founder and CEO Paul Salomone and his team have successfully consulted for top publishers throughout the industry and have garnered a reputation as the “go-to” programmatic and ad ops experts in the field.

“MediaFuse was founded in response to the rising publisher-oriented demand for programmatic strategy,” explains Salomone. “The problem, as we saw it, was that programmatic advertising has been a challenge to manage for digital publishers; with the ever-growing popularity of programmatic ad sales, publishers have been faced with the enormous task of managing yield efficiency and attempting to navigate their way through the ad tech space. MediaFuse came along as a vendor gnostic – meaning we work on these publishers’ behalf and don’t hold any allegiance to any specific vendor.

“Because our consultants are experts in everything ad ops, ad serving-related, and programmatic (we even keep developers on staff to assist publishers with their technology implementations), MediaFuse is in the position to aid publishers with driving digital revenue by providing a customized approach to all engagements, from strategy to implementation.”

In the area of programmatic consulting services, MediaFuse offers header bidding technology strategy/integration, private marketplace strategy/operations, demand source vendor selection/integrations, pricing & rules strategy/optimizations, inventory strategy, programmatic sales/ops training, best practices and workflow implementation, reporting strategy/operations, and ad tech stack optimization/strategy.

The company’s ad operations consulting services include ad server migration and integration, ad operation training, ad trafficking, campaign management, reporting strategy and operations, media planning, creative/rich media vendor selection, ad serving management and reporting.

“Our approach to consulting is hands-on to ensure increased revenue for our clients’ web properties,” concludes Salomone. “We provide the tools and necessary training for continued long-term success, serving as a resource to publishers to support programmatic strategy and ad operations. Our partnership with publishers spans ad tech stack development, header bidding strategy, troubleshooting PMPs and managing custom direct campaigns, because we understand that programming is complicated and evolving.

Whether it’s too many demand sources, troubleshooting the right SSPs, making sense of header bidding tech, inaccurate reporting, under-performing PMPs or money left on the table, MediaFuse saves the day for publishers like no entity has before.

MediaFuse’s main office is located at 50 Main Street #1000 in White Plains, New York. For more information visit www.MediaFuse.com.

Contact Info:
Name: Paul Salomone
Organization: MediaFuse
Address: 405 Lexington Ave 26th Floor, New York, NY 10174, United States

For more information, please visit https://www.mediafuse.com/

Source: PressCable

Release ID: 212478