MVAS Market Size is Anticipated to Reach USD 1300 Billion by 2024
Jul 11, 2019
Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones
Selbyville, United States - July 11, 2019 /MarketersMedia/ —
MVAS Market is expected to exceed USD 1,300 billion by 2024. The rise in demand for entertainment services in mobile phones is driving the MVAS market growth. The service providers are offering cost-effective solutions to their customers contributing to the growth of the MVAS industry. Several services, which attract the customer’s attention are music, ringtones, news, sports, and astrology. Players in the MVAS industry are offering several such services to gain a larger market share in the telecom industry and gain a competitive edge over other players. For instance, services offered by Airtel include job alerts, airtel talkies, hello tunes, airtel radio, friendz chat, cricket updates, jokes, voice SMS, missed call alerts, and audio cinema.
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The rise in the penetration of 3G and 4G services is encouraging the players in the MVAS market to offer several benefits to the customers, which will support the internet connectivity speed. It proved to be an opportunity for the companies to provide several benefits, which need high internet connectivity such as online movies, music, live sports, and watching the news. They target the customer demands by offering these entertainment activities on their mobile phones. Monthly charges must be paid for availing these benefits. Growing demand for live cricket and its updates is driving the MVAS industry growth.
Infotainment segment is experiencing a high demand among the customers in the MVAS market. Providers are targeting these demands of the customers by providing attractive and informative services. Several infotainment benefits provided by the players include interactive TV, kids zone, pregnancy care, women zone, soccer radio, contest zone, and internet SMS. These services offered by the players provide informative yet entertaining content, which attracts and maintains the customer’s interest.
Health education and benefits provided by the players in these services are driving the MVAS market growth. With the advent of 3G and 4G services, several advantages have been witnessed in the sector such as patient diagnosis and remote treatment. It also provides online knowledge of several health problems, remedies, medicines, and their treatment. Players are targeting the demands of the customers by offering several exciting offers and plans.
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Asia Pacific is witnessing a high adoption of these offers and plans owing to the strong presence of the major players in the MVAS market. Countries including India and China have a strong customer base in the smartphone market, providing an opportunity to the network providers to target their offerings in the region. Several emerging players in the MVAS industry are also responsible for generating a high demand for these services. For instance, Jio, which was launched in December 2015, is now a major player in the industry with a strong customer base and a high demand for their offerings.
Key players operating in the MVAS market are Vodafone Group Plc, Apple, Inc., Airtel, AT&T, Idea Cellular Ltd., OnMobile, Comverse Technology, Inc., Spice Digital Limited, One97 Communication, Google, Amazon, Inc., Inmobi Pte. Ltd., Mavenir Systems, NTT DoCoMo, Inc., and Saavn LLC, among others. The players in the MVAS industry are offering several benefits and plans depending on the customer requirement and needs. They are adopting several strategies to meet the demand of their customers such as mergers, acquisitions, new product development, and product differentiation. For instance, in July 2018, Vodafone and Idea Cellular announced their merger to combine their operations and earn more profit.
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Table of Contents (TOC) of the report:
Chapter 4 MVAS Market, By Solution
4.1 MVAS industry share by solution, 2016 & 2024
4.2 SMS
4.2.1 SMS MVAS industry estimates and forecast, by region, 2012 – 2024
4.3 MMS
4.3.1 MMS MVAS industry estimates and forecast, by region, 2012 – 2024
4.4 Instant Messaging/Email
4.4.1 Instant messaging/Email MVAS industry estimates and forecast, by region, 2012 – 2024
4.5 Mobile Money
4.5.1 Mobile money MVAS industry estimates and forecast, by region, 2012 – 2024
4.6 Infotainment
4.6.1 Infotainment MVAS industry estimates and forecast, by region, 2012 – 2024
4.7 Others
4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024
Chapter 5 MVAS Market, By Application
5.1 MVAS market share by application, 2016 & 2024
5.2 BFSI
5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024
5.3 Retail
5.3.1 Retail market estimates and forecast, by region, 2012 – 2024
5.4 Government
5.4.1 Government market estimates and forecast, by region, 2012 – 2024
5.5 Healthcare
5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024
5.6 Education
5.6.1 Education market estimates and forecast, by region, 2012 – 2024
5.7 Entertainment & Media
5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024
5.8 Telecom & IT
5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024
5.9 Others
5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024
Browse Complete Table of Content @ https://www.gminsights.com/toc/detail/mobile-value-added-services-mvas-market
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