oneKIN Live, the Livestream App for Shopping Local, Debuts a Nationwide Holiday Series With BIPOC Merchants
Dec 8, 2022
NEW YORK - December 8, 2022 - (Newswire.com)
oneKIN, a mission-driven technology company powering the future of retail for small businesses, announces the nationwide launch of its livestream app for shopping local brands, oneKIN LiveTM.
The new app, which has recently featured indie brands, best-selling authors and acclaimed artists to interact with shoppers in real time, launched on Black Friday and Small Business Saturday, a shopping holiday introduced by American Express in 2010. The platform is providing an ongoing series of curated livestream events to empower customers to shop small and local nationwide - a behavior adopted by U.S. shoppers with 84% saying they plan to shop small during the holidays, according to a new study by ActiveCampaign.
Marvin François, oneKIN Co-founder and CEO, said: "Customers are looking for less transactional and more meaningful encounters with brands, increasingly preferring to shop their values rather than shop for value. However, traditional e-commerce falls flat, reinforcing cold and disconnected merchant-consumer relationships; and it's actually costing small businesses $1 billion+ each year. With oneKIN live, we're re-humanizing the shopping experience and zeroing the gap between customers and small businesses."
Featuring real-time livestream, chat, and native shopping, users are invited to connect with local brands and creatives hailing from Atlanta, Los Angeles, Miami, St. Louis, Tusla, the Tri-State Area, the Greater Washington D.C. area and other cities across the country.
Local and small businesses today face a cluttered digital landscape, where they are often eclipsed by big retail and celebrity brands. Through its livestream shopping app, oneKIN aims to help small businesses break through the clutter and participate in the booming livestream market projected to reach $25 billion in the U.S. by 2023, according to Coresight Research, a global advisory and research firm.
Jennifer Gomez, oneKIN Cofounder and CMO, said: "We're giving small businesses their voice back. Beyond delivering a unique and convenient shopping experience, we've built a community platform that facilitates authentic storytelling, transparency and real connection between makers and likeminded shoppers. The goal is to normalize, simplify and make conscious shopping accessible to the everyday consumer, year-round."
While the app intentionally prioritizes local brands from traditionally underinvested communities for its Holiday programming, it will be accessible to the wider small business ecosystem early next year.
Download the oneKIN LiveTM today on your iOS or Android devices.
Assets:
Recap sizzle
Merchant Lineup
Creative Assets
Contact Information:
Jennifer Gomez
[email protected]
(917) 439-2007
Press Release Service by Newswire.com
Original Source: oneKIN Live, the Livestream App for Shopping Local, Debuts a Nationwide Holiday Series With BIPOC Merchants
More News
The VW Bus, Now Electrified, Keeps on Truckin’
A restored version of Volkswagen’s Flower Power-era Microbus, kitted out by Kindred Motorworks, is aiming for the affluent, while VW’s own E.V. is slow to get moving, much like its forebear.
People playing loud music on buses could face £100 fine
Antisocial behaviour on buses in England could lead to fines while a new campaign is also being launched for trains. A national campaign asking rail passengers "share the carriage, not the noise" is being launched.
What are the new faces coming to UK bank notes?
Banknotes are getting a nature-themed makeover – and the Bank of England has revealed the four creatures that will feature on our money.
Musk and Anthropic pledge public share giveaways
Musk's announcement comes after Anthropic pledged to create a public benefit fund ahead of its blockbuster stock market listing.
Art Basel Las Vegas? The Fight Over Miami Beach’s Fair
After 18 months of negotiations and warnings that it might relocate to Nevada, the Art Basel fair will remain in Miami Beach through 2031.
U.S. Political Money Funnels to Indian Bots to Lure Voters
At least three dozen videos of people on the street expressing support for a Democratic candidate appeared millions of times on social media. It was unclear who paid for them.
What is the Budget and what could be in it?
Chancellor John Healey will set out his plans for UK taxes on 28 October.
China's growth accelerates as AI boom helps boost exports
Exports have helped offset weak spending at home, but trade tensions and AI doubts cloud its outlook.
Charities 'busier than ever' with furniture poverty
Charities in Hampshire tell the BBC that furniture poverty is becoming an increasing problem.
Strong Exports Stabilize China’s Economic Growth in Official Statistics
A prolonged housing crash, sluggish consumer spending and plunging investment have left China dependent on exports to keep the economy growing.
EU tariffs aimed at China hitting Ukraine, steel boss says
The boss of one of Ukraine's biggest steel companies says the country has been "bundled together" in measures aimed at curbing cheap imports.
Don't fall for this - how to protect yourself from AI scams
Trading standards officers say AI is "super-charging" existing scams through clones and fake websites.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.