Prisma Campaigns and Bankjoy Partner to Power Up Digital Channels as a Marketing Asset for Credit Unions and Community Banks
Apr 12, 2022
BOSTON - April 12, 2022 - (Newswire.com)
Today, Prisma Campaigns, a marketing automation platform specifically designed for financial institutions, has announced a new partnership with Bankjoy, a leading end-to-end digital service ecosystem for credit unions and community banks.
Bankjoy 2.0 platform, released in December 2021, includes an integration with Prisma Campaigns to empower financial institutions to take full advantage of their digital channels while running multi-channel, onboarding and cross-selling campaigns.
Most credit unions and community banks find leveraging their data and their online and mobile banking channels to push relevant marketing offers to members to be a great challenge. It requires manual, resource-consuming processes that are not scalable, at least not in a way that can handle segmentation and targeting. But as email marketing is increasingly affected by saturation and lack of trust that lower its delivery, open and click-through rates, using digital channels for marketing offers, becomes crucial.
"After assessing other marketing platforms, Prisma stood above the rest," said Michael Duncan, CEO of Bankjoy. "We partnered with Prisma because they offer the user-friendly yet powerful functionality our customers have been asking for—such as designing and executing multi-channel campaigns via a central repository and personalizing messages, and much more."
Founded in 2015, Bankjoy is becoming known in the banking realm for creating beautiful products with advanced features, simple navigation, modern look and feel, and world-class user experiences shaped by talking to users.
"We are inspired by Bankjoy's fresh approach to banking technology and their commitment to creating elegant, powerful, and easy-to-use products. This, and the values we share as young companies, have drawn us to form a partnership that can rapidly change the way credit unions do business, enabling them to become tech-driven and digital-first," said Felipe Gil, CEO of Prisma Campaigns. "The response so far has been very positive. We're thrilled to see that so many credit unions are ready to upgrade their digital marketing capabilities with this integration."
About Bankjoy
Detroit-based FinTech, Bankjoy, delivers modern banking technology, including membership application, online banking, mobile banking, online loan application, conversational AI, statements and more. The company prides itself on creating beautiful products with advanced features, simple navigation, modern look and feel, and world-class user experiences shaped by talking to users. Bankjoy is a Y Combinator-, Bessemer Venture Partner- and CheckAlt-backed company. For more information, visit www.bankjoy.com.
About Prisma Campaigns
Prisma Campaigns is a marketing platform designed for financial institutions. Selected as CUNA Strategic Services' preferred solution for marketing automation, Prisma helps financial institutions boost loyalty and increase share of wallet through personalized marketing campaigns that drive true value. For more information on how Prisma Campaigns and Bankjoy integration can help your credit union grow while enhancing your member experience, contact the Prisma team at [email protected] or visit prismacampaigns.com.
Press Release Service by Newswire.com
Original Source: Prisma Campaigns and Bankjoy Partner to Power Up Digital Channels as a Marketing Asset for Credit Unions and Community Banks
More News
Fuel costs squeezing margins for some businesses
Diesel recently topped £2 per litre and there is concern that a duty freeze will not go far enough.
'TV and cheap booze' blamed for landlord quitting
Lincolnshire has lost 27% of its pubs and bars since 2009 and some are calling on the government to act against cheap supermarket booze.
Ship attack reports near Hormuz reach record high as oil exports slow
BBC Verify analysis of data from a UK maritime agency shows 12 vessels were struck in a week.
Netflix Replaces Bela Bajaria as Chief Content Officer
Peter Rice, a former executive at Disney and Fox, will take over from Bela Bajaria, who had held the job since 2023.
Living with a stink? Technology might help
Smells from rubbish dumps and industrial facilities are being more carefully monitored.
I find it quite demoralising in store - why I do all my shopping online
After Primark announced plans for home delivery, we hear from women who never go into clothes stores.
Gulf Oil Is Still Flowing Despite a Surge in Attacks on Ships
Shipping operators are braving the Strait of Hormuz, but the risks are high and transportation costs have skyrocketed.
Tech Stocks Drop Further Amid Doubts Over AI Spending
Tech stocks plunged before reversing course, as concerns over soaring A.I. spending and stubborn inflation fueled a sell-off.
'I'd spend $1,000 on a wedding present'
New Yorkers share how much they spend on a wedding gift - and how they decide.
Homeownership Drifts Further Out of Reach as Mortgage Rates Rise
Mortgage rates have pushed above 7 percent and home prices remain elevated, hurting the prospects of would-be buyers.
'I paid thousands to a company for jobs that never came'
Apurv Patel is one of several people who say they were promised job opportunities that did not appear.
Data Centers Become Targets in Wars in Ukraine, Russia and the Middle East
Military forces have sought to damage the computing hubs that power online services and artificial intelligence systems.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.