Seattle Startup Combats Food Waste with New Product: a Simple, Safe Sticker
Jan 15, 2019
Initial tests show promise for Stixfresh, a natural and safe product to keep fruits fresh for up to 14 days longer; Stixfresh is launching a crowdfunding campaign to invite consumers to join its movement against food waste.
KIRKLAND, United States - January 15, 2019 /PressCable/ —
Seattle – “We’re not creating a new step in the process, we’re replacing it with a better product,” says Moody Soliman, co-founder of Stixfresh. Born out of a cross-continental partnership, Stixfresh uses the ubiquitous fruit sticker as a launching pad for an all-natural substance that has proven effective in keeping a wide variety of fruits fresh, up to 14 days longer, reducing food waste and saving consumers money.
“In the U.S. alone, from farm to fridge, 52 percent of fresh fruits and vegetables go to waste. Globally, that’s an annual loss in the tens of billions of dollars,” says Soliman. “According to the Natural Resource Defense Council (NRDC), the average U.S. household loses $1,800 annually to food waste.”
The company has received significant initial investment for product development and research to create and refine an effective formulation. The sticker’s coating is made up of an all-natural formula of specially sourced beeswax and other natural ingredients, already proven safe. “We’re working with natural, safe substances,” says Soliman. The specially sourced ingredients used in the formulation have a GRAS (generally recognized as safe) status in accordance with the FDA.
The compounds within the formulation work together to create a protective layer around the fruit. Studies conducted through collaborations with industry experts have shown that by slowing down the ripening process, Stixfresh can extend the freshness of a wide variety of fruits by up to 50 percent.
The idea behind Stixfresh was originally developed by Malaysian inventor Zhafri Zainudin. The partnership to introduce the product worldwide began after Soliman and Zainudin had a chance encounter through an industry conference in Dubai. “We immediately saw the promise of Stixfresh at a global level,” said Soliman. “Because we were able to offer our technical background, expertise in product development and a shared vision to impact people’s lives and solve global challenges, it was a great fit.”
While the entrepreneurs believe there is great potential demand for Stixfresh at the commercial level for large producers, they also believe they can provide a solution to individual consumers and families that eat fresh, organic products and want to make a positive global impact with their choices, as well as address their own household food waste. “The beauty is in the simplicity,” said Soliman. “By just adding the sticker to fruit you can keep it farm fresh by up to 2 weeks and save money.”
“Certainly we’re excited to continue the development of Stixfresh, but we also want to engage consumers who are passionate about promoting healthy food, healthy families and a healthy planet,” said Soliman. “Not only can they bring the product to market through the crowdfunding investment, but their input about how it’s working in their homes will be invaluable in refining the product”
Contact Info:
Name: Mike Paquette
Email: Send Email
Organization: Stixfresh
Address: 9805 NE 116TH ST., KIRKLAND, WA 98034, United States
Website: https://www.stixfresh.com
Source: PressCable
Release ID: 470334
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