Virtù Equity Growing Beauty & Wellness Ecommerce Through Another M&A Milestone
Nov 23, 2020
MIAMI - November 23, 2020 - (Newswire.com)
Virtù Equity Partners, a private equity firm headquartered in Miami, has completed on November 20th, 2020 a joint venture acquisition of Nutracap Labs, a vitamin and supplement laboratory and manufacturer based in Atlanta, United States. The new Nutracap Holdings will be responsible for the innovation and development of vitamins, dietary and sports supplements, and other nutraceutical solutions for new emerging brands. After integration, Nutracap Holdings will play a key role in Virtù's Beauty & Wellness investment platform, which also owns Kerotin.
DBD DTA Corporation (short for "Don't Be Deceived, Don't Turn Aside") was founded by Virtù Equity in 2018 with the strategy of creating a global ecommerce-first consumer products company investing in and nurturing emerging brands in Beauty and Wellness. The company's focus is to launch and develop purpose-driven brands in the Hair, Skin, and Wellness segments. The strong capabilities in digital marketing and business development combined with the strong synergy between these segments are the underlying foundation of DBD DTA Corporation. The core markets of the company are the United States, China, and Australia, but the company already sells its products to more than 150 countries. Kerotin, a hair treatment brand catering to women undergoing life transitions or navigating change, was the first acquisition of DBD DTA Corporation. Nutracap Holdings brings the company a realm of emerging brands in wellness, such as GenOne, Black Magic, and Chemix.
This acquisition raises the AUM of Virtù Equity Partners above $50M and is limited to a few external strategic investors. Following the addition of Alvaro Lopes da Silva Neto to the team in February of this year, Virtù Equity established alliances with institutional investors and with industry strategic LPs. Among its new investors, Virtù Equity has one of the largest multi-family offices in Latin America as a key ally. "As I said before, having your feet on the ground is the best form of expertise to apply to an investment, and our new investors will be key allies for executing this strategy," said Mr. Lopes.
DBD DTA Corporation differentiates itself through the intense use of science and technology in this ever-evolving industry. "Sustainable speed is the name of the game," said Vinicius Zacche Vazquez, a Virtù Equity partner involved in the deal. According to Mr. Vazquez, the Beauty & Wellness industry favors emerging brands over incumbents, mostly because of innovation and agility to adapt. "With Nutracap Holdings, we will be even better positioned to execute our strategy of combining organic and inorganic growth," said Mr. Vazquez.
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About Nutracap Holdings
Nutracap Holdings is a new JV company that acquired the assets of Nutracap Labs. Nutracap Labs was founded in Atlanta, Georgia, United States, and launched in 2017 as a provider of custom solutions for vitamins, dietary and sports supplements, and nutraceutical products. With proprietary brands such as Black Magic, GenOne, Chemix, and Raw Nutrition, Nutracap Labs has developed thousands of new products for a long list of emerging and established brands. Nutracap Lab's strength and agility in innovation have allowed the company to grow at an average rate of almost 40% year over year and to surpass $30M in yearly sales.
About Virtù Equity Partners Inc.
Virtù Equity Partners Inc. is a private equity group investing in middle-market companies that demonstrate disruptive potential when exposed to innovation and effective management. Virtù's partners are top-performing professionals with expertise in diverse industries such as financial markets, consumer products, strategy consulting, automotive, home appliances, and hospitality.
MEDIA CONTACT
Natalie Castro
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Original Source: Virtù Equity Growing Beauty & Wellness Ecommerce Through Another M&A Milestone
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